About Us

Company Overview
GOBIE H2O is a socially responsible, product-based brand, focused on developing innovative alternatives to the inconsiderate consumption and disposal of single-use water bottles.

GOBIE H2O is dedicated to being a role model brand for responsibility and conservation.  We create innovative products that provide an economical, ecological, and healthy alternative to disposable water bottle consumption, while promoting the efforts of organizations who share an aim to make the world a better place.

Development of the Brand
The GOBIE water bottle is the eco-friendly brainchild of artist and designer, Rusty Allen. After earning his degree in Industrial Design from the acclaimed Savannah College of Art and Design, Rusty packed his bags and headed to the sunny  beaches of California.  Five years into a diverse career as an industrial designer, he found himself working on a broad spectrum of high-end products, everything from celestial lighting to CAT-scan machines.  Making a pivotal career decision, he decided to use his skills to develop a breakthrough product that does something great for the environment, while helping people save money during the downturned economy.  He realized his dream and wanted to follow his optimistic ambition.

At that time, the media was filled with negative event after negative event: natural disasters like Hurricane Katrina, the discovery of the Great Pacific Garbage Patch, and the alarming estimate of 600,000 plastic water bottles being thrown away by Americans every 15 minutes.  Always ready for a challenge – and knowing he had the skills and drive to help make a change – Rusty made that pivotal decision.  He quit his job and made a commitment to developing something meaningful, something unique, and something that would ultimately help reverse the devastating impact disposable plastic waste has on the planet.

Rusty’s most daunting challenge was to design something absolutely basic, but absolutely essential.  This product needed to be as useful as it was beautiful, if it was going to make a considerable difference in people’s lives.   Marrying form to function, Rusty created GOBIE, the world’s first, fully portable, daily-use, reusable, zero-waste, filtered water bottle.  Since its creation, the product has won awards, changed lives, and has ultimately lived up to its core mission, helping alleviate plastic waste.

GOBIEH2O: clean water, anywhere.

Shark Tank Meets FedEx- Show Special means “DISCOUNTS”


Don’t miss your chance to relive Owner/Designer Rusty Allen fishing for some fancy sharks.  Tonight, Friday, July 26th, GOBIE will re-air on ABC’s hit television show “Shark Tank” at 9pm! Watch the show and let us know what you think?

We spent over a 1000 hours preparing for the show and even utilized FedEx to create all of our own print materials that we displayed during the filming of our episode.  We used the FedEx Office continuously and even used their Logistics Team to ship all the product we sold on the first airing of the show.  Not only did they keep up, but they helped us manage the overwhelming response we had to the show.  Check out the GOBIE FedEx video that they filmed for us after winning the FedEx Small Business Grant Contest.

In celebration or our second airing, we are going to offer 10% off everything on the entire website from now until Sunday night, 7/28, at 11:59pm.

New Year, New You: Make Drinking More Water Your #1 New Year’s Resolution

As the end of December approaches each year, more and more people make New Year’s resolutions for the upcoming year. Whether they are resolving to travel more, lose weight, or manage their finances better, they have goals in mind. This year, we’ve got an idea for your 2014 resolution: drink more water. It’s straightforward. It’s simple. It’s good for you. Here’s why.

1. Drinking Water Makes You Smarter

Drinking water can increase your cognitive function because it ensures that your brain gets all the oxygen it needs. Drinking 8-10 cups of water a day can improve your levels of cognitive performance by 30%!

Drinking plenty of water also supports nerve function, ensuring that your body’s electrolyte levels remain high enough to allow your nerves to relay messages to and from the brain properly.

2. Drinking Water Keeps You Young

Drinking water keeps your skin lubricated and moisturized, thus reducing the appearance of fine lines and wrinkles. If you decide to start drinking more water, believe us — your skin will thank you.

3. Drinking Water Boosts Your Immune System

Someone who drinks plenty of water regularly has a better chance of fighting the cold and flu because that person’s immune system will typically be stronger than that of someone who skips the water.

4. Drinking Water Helps With Weight Loss

By drinking more water, you are suppressing your appetite. This prevents you from eating when you are not actually hungry, but instead you’re actually thirsty. It also flushes out toxins, creating a “cleaner”, healthier

5. Drinking Water Prevents Headaches

Another great reason to drink more water is that it has been scientifically shown to decrease the onset of migraines and migraine pain. If you start to feel a headache coming on, try drinking water and staying hydrated — that just might alleviate the pain.

6. Drinking Water Keeps You More Alert

Dehydration is the single most common cause of daytime fatigue, so to prevent yourself from dozing off at work, keep drinking water handy. GOBIE bottles are great for staying hydrated out shopping, exercising, in the car, at work, and anywhere else you need clean, fresh water!

So no matter what goals you are setting for the New Year, be sure that drinking more water is on that list! It’s a new year, and a new you. Make a change.

Filtered Water Bottle

GOBIE h2o is an innovative and compelling design solution to the everyday problems involving water consumption. GOBIE is a patented, zero-waste, daily-use, filtered, portable, reusable, water bottle. It took three years in research and development to perfect this innovative design – a fully functional, extremely durable, incredibly elegant, water companion. The bottle’s form draws attention, its function is necessary, and together they offer the ultimate solution to the significant adverse environmental impact of disposable, single-use water bottles: a design perfected at a time when its need could not be more relevant.

GOBIE h2o is convenient, comfortable to carry, and easy to refill from any faucet, fountain, or spigot that provides potable water. It enhances the flavor of tap water by eliminating unnecessary additives, facilitating adequate hydration.

The bottle’s ingenious shape hints at the organic contours of the goby fish, augmenting its overall fluid design. The thermoplastic elastomer (TPE) lined finger loop doubles as its cap storage, preventing loss and enhancing the entire intuitive design concept. The independent dust cap has breather holes which prevent mildew and eliminate the potential for choking if swallowed- an added safety feature. Unlike conventional tips, the TPE mouth piece is ergonomically shaped to fit your mouth. The patented squeeze grip allows you to push water through the filtration system, keeping the bottle durable, while obviating the necessity to suck water through the filter. Filling the bottle with water and ice is easy through its expanded aperture, which also makes it easy to clean with a sponge. The blue, TPE lined base prevents slipping and overturning in cup holders, and provides a contrasting color, elegantly completing its aesthetic appeal, much like a pair of fine shoes. The patented filtration system both intrigues the user by being fully visible and offers the distinctive look of form marrying function.

The bottle’s shell is made from Tritan Plastic, the highest grade plastic in its class. It has zero BPA’s, is heat resilient (so it is dishwasher safe), is chemical resilient (so it can be washed with all standard cleaning products), and is extremely durable (so it will last forever). Kept properly, this product will out last you – the plastic does not degrade.

The heart of GOBIE is a certified, green, active carbon block filter trapped in a sonically welded casing formed from bioplastic made of organic matter (which can be anything ranging from corn to algae). This filtration system makes GOBIE the first 100% biodegradable unit, the birth of a net zero-waste water bottle.

GOBIE’s design takes the Seventh Generation principle to heart, by not cutting corners or shaving costs that would compromise the overall integrity of the bottle. GOBIE replaces trash with regenerative design, utilizing everyday functionality with masterful form. GOBIE is your everyday water companion.

Purified Water Bottles

Purified water bottles are a critical element in the battle for the health of the planet. Most people are not aware of the terrible effects of disposable plastic water bottles and the huge volume of waste material they become after use. To address this growing problem, Gobie H2O has created a re-usable purified water bottle that has eliminated the need to add to landfills yet gives you the highest quality water.

Gobie’s purified water bottles use a state-of-the-art filter to create hundreds of gallons of purified water before it must be replaced. This high-tech solution uses activated carbon, one of nature’s best filtering materials. Carbon is a naturally porous organic filter that traps harsh chemicals and other contaminants. When activated, it also adds an electrical charge to the filter that attracts many other impurities, keeping them out of the water that you drink. In keeping with the commitment to minimize pollution, the filter itself is made from coconut shells in an eco-friendly manufacturing process and is completely biodegradable. After you have enjoyed hundreds of gallons of purified water, you can rest easily, knowing that the used filter will not add to the planet’s problems.

Gobie H2O has created a product that you will love to use. Ergonomically designed to fit your hand and mouth, it also looks great and has a non-skid base as well as a very creative rubber ring for carrying the bottle when you are using it.

Get on the bandwagon and do your part to eliminate the waste created by disposable water bottles. Pick up a purified water bottle or replacement filter made by Gobie H2O. You can order them online at where you can also find out more about our purified water bottle and how it contributes to a healthier planet.

Eco-Friendly Water Bottle

As of 2006, Americans spent $15 billion on bottled water, and they threw 38 billion water bottles into landfills. In a time when environmental concerns grow more pressing, the fast and easy alternatives our culture has come to love should embrace more environmentally friendly choices that are also convenient. The Gobie H2O eco-friendly water bottle is one of those environmentally friendly and convenient options.

The Gobie H2O is an eco-friendly reusable water bottle, meaning your carbon footprint is reduced by the purchase and use of it. This eco-friendly water bottle has an active carbon filter constructed from coconuts, making it an even more environmentally considerate product. The lush coconut tree provides a renewable resource that also produces oxygen. Further to its environmental benefits, its filter is 100% compostable, and it allows you to filter up to 100 gallons of regular tap water before it needs to be replaced. That amounts to 800 less plastic water bottles discarded when you choose this eco-friendly water bottle. Filtration of your water is made easy by the squeeze button, which forces water through the filter on the way out.

This eco-friendly reusable water bottle is made from Tritan plastic, which is scratch resistant and shatterproof. The plastic is clear, which allows you to easily see when your water bottle needs to be cleaned, or how much water you have left. Tritan plastic is also heat resistant, making this eco-friendly water bottle dishwasher-safe.

Considering the amount of waste a consumer produces in a day, one person can make a great difference toward cleaning up our environment. This eco-friendly reusable water bottle is an affordable and considerate choice consumers can make to help reduce their negative impact on our planet.

Gobie Replacement Filter

The GOBIEH2O carbon filter is a critical element of the bottle’s innovative design. Sourced from one of the best filtration development companies in the world and designed with a commitment to conservation and reusability, the GOBIEH2O filter features an ingenious design with a strong scientific pedigree.

Carbon is an extremely porous organic material that snares a wide range of harsh chemicals and contaminants. One step past that is activated carbon, which has a positive electrical charge added, therefore making it an even better magnet for chemicals and impurities. Active carbon filters have been shown to be the most effective method for filtering water – so that’s what we use.

In keeping with GOBIE’s commitment to sustainable resources, low-impact manufacturing and providing support for eco-conscious businesses, the GOBIEH2O filters are developed using one of Mother Nature’s own natural resources: coconuts! The strong fibers in the coconut shell are heated and infused with pure oxygen to create the carbon granules that will become the filter for your water.
The best part of using coconut shell as the filter material is that while millions of coconuts are grown for use in carbon filters, the growing process is great for the environment – the acres upon acres of lush, green trees put back more beneficial elements into the atmosphere than they take away. It’s a renewable resource that’s good for the world during its entire life cycle!

The GOBIEH2O water filter is an impressive workhorse, too. You’ll be able to filter 100 gallons of regular tap water – turning it into clean, pure, delicious water – before you need to change your filter. 100 gallons! In bottled water terms, that’s 800 plastic water bottles you won’t be using once and then throwing away. Go GOBIE – and go green.


Most humans are completely unaware of how sick our planet is right now. This is not a problem that we should deal with “for future generations”, we should deal with if for OUR generation NOW!

The plastic waste we dispose of is being broken down in our oceans and eaten by fish, which are then consumed by us…if they survive. We wonder why cancer and other diseases are so prevalent? The main reason for this problem is the single-use consumer philosophy of purchasing products thats being sold to us by major corporations(Last year american consumers spent 17 billion dollars on single-use water bottles…BILLION with a B!).

It will remain my personal mission and that of GOBIE to spread awareness of this huge waste problem and develop products that offer consumers an alternative. Plastic is a great resource if we use it wisely…but most major corporations don’t really care about “wisely”.. they care about bottom line profits, and really only care about the environment if it helps there marketing team push more product, trust me I’ve been in those meetings.

The problem is single-use consumption and disposal. We need to DE-CYCLE which means stop buying disposable water bottles, and become responsible as a society and reuse a GOBIE. Help the planet, save money, and keep yourself healthy and hydrated with pure great tasting water..its a no brainer!