The GOBIEH2O water bottle is the eco-friendly brainchild of artist and designer Rusty Allen. After earning his B.F.A. in Industrial Design from the acclaimed Savannah College of Art and Design, Rusty packed his bags and headed to sunny Hermosa Beach, California. Five years into a diverse career as an industrial designer, he found himself working on a range of products in a variety of industries, including kids toys, consumer housewares and electronics, professional industrial kitchen products, and medical products – and decided he wanted to use his skills to develop a breakthrough product that does something great for the environment. He had a dream, and wanted to follow his optimistic ambition.

At the same time, the media was full of bad news: natural disasters like Hurricane Katrina, the discovery of human disasters like the Great Pacific Garbage Patch, the alarming estimate of 600,000 plastic water bottles being thrown away by Americans every 15 minutes. Always ready for a challenge – and knowing he had the skills and drive to help make a change – Rusty made a pivotal decision. He quit his job and made a commitment to developing something meaningful, something that would help reverse the devastating impact our plastic waste has on the earth.

Rusty’s first challenge: Design something absolutely basic, but absolutely essential– and make sure it helps solve the plastic waste problem we’ve created in America. From that directive came GOBIEH2O: the world’s first fully portable, reusable, zero-waste, filtered water bottle.

GOBIEH2O: pure water, anywhere.